PRESS

‘Indian gaming market to grow to $1.1 bn by 2021’

The Indian gaming market, estimated at $338.4 million in revenue in 2017, is expected to grow threefold in four years, backed by Internet penetration, sustained local development, improved digital payment infrastructure and preference towards subscription model.

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Alumni Connect: 18th Parallel makes video games accessible to all

Nishith Shah, a casual gamer-turned-entrepreneur, through his start-up, ‘18th Parallel’, introduced a technology to transfer mobile games to a larger screen - the television. An alumni of College of Engineering Pune (COEP), he shares his journey into transforming his passion into a successful career.

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This company is trying to make finding new TV shows fun again

If you play games on your television, it’s most likely you’re using the kind of technology Pune-based startup 18th Parallel has been building since 2011. CEO and co-founder Nishith Shah started out by creating the technology, or middleware, to turn any Android device or set-top box into a gaming console, but has now moved on to...

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How 18th Parallel is putting mobile Android games onto Indian set-top boxes

Playing the best Android games on your TV, with your smartphone serving as your control pad: that's the mission for 18th Parallel. Based in Pune, India, the startup's flagship product is Cannonball Arcade, an Android console gaming software platform and managed service for TV operators.

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Android STBs have revolutionized console gaming on TV

Android console gaming is a new offering in India. Casual gaming on TV has been available so far via basic gaming services offered by TV operators on their set-top-boxes. However, these have suffered from quality constraints dictated to a large measure by hardware and software limitations. With operators now rolling out Android...

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Gaming consoles go bye bye when all you need is your phone and TV

Consoles are not going be obsolete anytime soon. However, this new tech might be the catalyst that ends the reign of gaming consoles as we know it. Afterall, who wouldn’t want a system that’s a set-top box when you are in the mood for some light entertainment, and is also a full-fledged gaming system when you are in the mood to create...

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This startup is bringing fun smartphone games to your big TV screen

If you love immersing yourself in mobile phone games like Subway Surfer, now you can experience running on tracks, dodging trains while collecting points all on the big screens of your televisions. Casual gamers, Nishith Shah and Samir Patel saw a lot of potential in bringing these immersive mobile games to a larger screen–the television.

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18th Parallel ties up with Airtel Digital for TV games

18th Parallel, a Pune based tech company has made casual gaming on TV a reality. It has tied up with Airtel Digital TV to makes games available through ‘smart’ set top boxes to millions of DTH and cable TV subscribers. Cannonball, 18th Parallel’s Android console gaming platform, is now powering the TV gaming service for the majority of the...

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Meet Nishith Shah, CEO At 18th Parallel, A Startup That Is Bringing Android Console Gaming On TV

The global games market which was $70 billion is going to be $75 billion this year and will continue to add 5 billion every year till 2016, informs the Newzoo’s 2013 Global Games Market Report. With console gaming driving the market shares, users from markets like Latin America and APAC tend to be the heavy spenders than North America...

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The Lowdown: Amazon launches streaming & gaming set-top box Fire TV

The battle for the living room is heating up: E-commerce giant Amazon has finally forayed into home entertainment space by unveiling an Android-powered media streaming set-top box called Fire TV. This will compete with other living room media streaming devices like Apple TV, Roku, Google’s Chromecast (sort of) and plethora of Android-based...

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Convert Any Android Set Top Box Into Gaming Console Using Pune Startup, 18th Parallel

Pune based startup 18th Parallel has developed a middleware software platform, called Cannonball, that will convert any Android set-top-box or smart TV into gaming consoles, allowing users to play stock Android games using their gamepads.

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Pune's 18th Parallel Turns Android Set Top Boxes Into Gaming Consoles

Pune-based 18th Parallel has developed a middleware that can convert any standalone Android device into a micro-console. Once companies integrate its Cannonball software layer on to an Android phone, tablet or set top box, gamers will be able to use Xbox 360, PlayStation or even Logitech controllers to play mobile games without...

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TELEVISION IS CHANGING AS WE SPEAK.

AND WE ARE LEADING THE WAY.